Top 5 Virtual Fitness Programs in the UK: Q2 2023 Performance Review

In the second quarter of 2023, the top five virtual fitness programs in the United Kingdom—Strava: Run, Bike, Hike, Fitbit: Health & Fitness, OS Maps: Walk, Hike, Run, Bike, Zwift: Ride and Run, and AllTrails: Hike, Bike & Run—demonstrated notable performance metrics across downloads, revenue, and active users.

Strava: Run, Bike, Hike saw a consistent rise in weekly revenue, starting at approximately $252K and peaking at around $285K in late June. Weekly downloads also showed a positive trend, reaching nearly 30K in the final week. Active users fluctuated but remained strong, peaking at about 888K in early June.

Fitbit: Health & Fitness experienced a gradual increase in weekly downloads, starting at 18.5K and closing the quarter at around 19K. Revenue saw significant fluctuations, peaking at $380K in the last week of June. Active users remained stable, averaging around 770K throughout the quarter.

OS Maps: Walk, Hike, Run, Bike showed a steady increase in weekly revenue, hitting a high of approximately $184K in mid-May. Downloads varied but peaked at around 26K at the end of May. Active users also saw a steady rise, reaching nearly 60K in late May.

Zwift: Ride and Run had a relatively stable performance with weekly revenue ranging between $82K and $99K. Downloads showed minor fluctuations, peaking at 1K in early April. Active users remained consistent, averaging around 8K to 9K throughout the quarter.

AllTrails: Hike, Bike & Run exhibited strong revenue growth, peaking at approximately $112K in mid-April. Downloads remained robust, with a high of 35K in early April. Active users steadily increased, reaching around 145K by the end of June.

These insights are sourced from Sensor Tower, where you can find more detailed analyses and trends for virtual fitness programs.